Influencer Marketing Quotes of the Week

“Once you’ve developed your target list, you’ll need to invite your advocates to participate in the program. Make sure you deliver the invitation in a way that acknowledges their importance, and show that you value their participation. Be specific: how will you compensate them for their time and engagement? The best reward is one that […]

Influencer Marketing Quotes of the Week

“To truly mature the social influence – and, by association, the influencer – market, we need to remember how many aspects there were to Dale Carnegie’s seminal book and how they all had to be aligned to work their magic.” – Danny Brown (@DannyBrown), Social Influence and the Shift of the Carnegie Principle “Why not […]

Influencer Marketing Quotes of the Week

“Only then, after knowing what you want and what they want, start looking at ways to engage them. Never start with the score and don’t confuse it with influence. Be relevant and valuable first and understand a person is more than a score. Obviously, technologies will improve but, still, human behavior is too amazingly beautiful […]

Influencer Marketing Quotes of the Week

Thanks to the influencer marketing community for a great week of content! Here are some of the highlights. (Click author’s picture for Twitter page.) “I think there is little point in reaching out to key influencers until you have done two things: the first is work out what the Social Graph of your community is i.e. what is […]