Influencer Marketing Quotes of the Week

“Brands that think aggregating influencers is as low effort as shipping a box of freebies to ten or so bloggers and waiting for the positive articles to roll in will be in for a bit of a shock.” – Ryan Joe (@threefirstnames), Influencing the influencers “The key to engaging with any new influencer or branching […]

Sam Fiorella: Where Culture Derails Social Influence Marketing

Where Culture Derails Social Influence Marketing   During her 2005 tour of Japan, world-wide music superstar Madonna publicly praised Japan’s “Washlet,” an “intelligent” toilet that provides – among other features – posterior-cleaning water jets, hot air dry function, ambient background music and odour-masking technology. “I’ve missed the heated toilet seats,” the pop-diva promoted upon leaving […]

Influencer Marketing Quotes of the Week

“Influence is earned. Online can extend [influence] but doesn’t create influence typically.” – Vanessa DiMauro (@vdimauro), Webinar: What Does an Influencer Really Look Like? (Audio Recording) “We believe pretty strongly that too many people measure social media outreach simply because it can be measured – the numbers can be tracked…. Real influence is something very different […]

Influencer Marketing Quotes of the Week

“In many respects, influencers are key to making sense of the billions of pieces of content and words that are published throughout social media services. They are the ones we follow, trust and ultimately help decide what will succeed or fail.” – Mark Evans (@markevans), Do Influencers Drive Social Media? “I’m here to tell you […]

Influencer Marketing Quotes of the Week

“Brands aren’t born social. They don’t get talkworthy on their own or because an agency signs them up for Facebook and Twitter accounts. Word of mouth success takes planning and execution to insure that you[r] product is worth talking about, to make a humble can of soda or a hot new cell phone into products that become […]

Influencer Marketing Quotes of the Week

“Influencers can spot someone simply wanting to push their own PR agenda a mile off. Ensure key players in your online market trust you by proving you can add value to the conversation. If you’re sharing content or making recommendations, don’t be partial. Only push your brand when it truly is relevant and does deserve […]

Influencer Marketing Quotes of the Week

“[A] key mistake made by digital marketers is allowing the effectiveness of campaigns to be measured with just digital metrics like clicks, shares, and re-tweets. None of those metrics pick up the impact of offline behavior, such as word of mouth, which can be nine times more voluminous offline than online.” – Brad Fay (@kellerfay), […]

Influencer Marketing Quotes of the Week

“[T]he marketing industry has lost its clear guidelines as to influence and the people who wield it. With the narrowband publishing channels of magazines and television being steadily replaced by the broadband publishing environment [of the] internet, there are no longer a handy, limited group of influencers for marketeers to target.” – Adam Tinworth (@adders), […]

Mark Schaefer: Klout scores feed a social media sickness

Klout scores feed a social media sickness A couple of weeks ago, I was the keynote speaker before a jammed conference room of 300 people and here is how I was introduced: “I’d like you to welcome our special guest Mark Schaefer, who has over 40,000 followers on Twitter and a Klout score of 71!” […]

Bill Lee: The Things Customers Can Do Better Than You

The Things Customers Can Do Better Than You Many firms assume that customers can do just one thing of real significance: buy their products and services. It’s time to seriously challenge that assumption, as many companies are doing by looking to customers to fuel their growth engines. Facebook, for example, has close to 1 billion […]