“Rather that just going after the big fish, target those that have closer, more intimate and meaningful connections with their networks. Say goodbye to the idea that if you could just get that one famous person to say something positive about your software on Twitter, or Facebook or on a blog, then things are going […]
This is the second interview in our new ‘Q&A with the Review’ series. We were fortunate to be able to start the series off with Amanda Maksymiw, and now we’ve managed to get some time with Duncan Brown, co-author of “Influencer Marketing: Who Really Influences Your Customers?” and Influencer50’s Managing Director for Europe. IMR: Thanks […]
Influencer50 Principal and MD Europe Duncan Brown explains why companies aren’t already aware of many of their influencers.
Duncan Brown, Europe Managing Director at Influencer50, explains the core concept of influencer marketing.