Influencer Marketing Quotes of the Week

“Rather that just going after the big fish, target those that have closer, more intimate and meaningful connections with their networks. Say goodbye to the idea that if you could just get that one famous person to say something positive about your software on Twitter, or Facebook or on a blog, then things are going […]

Influencer Marketing Quotes of the Week

“The problem is, decision-making is really complex, and it’s difficult to pick out when and where influence happens. One thing’s for sure – it happens multiple times over multiple occasions. So you have to find all of the people that influence over the decision lifecycle. That’s one of the things that makes B2B influence different […]

Q&A with the Review: Influencer50’s Duncan Brown

This is the second interview in our new ‘Q&A with the Review’ series. We were fortunate to be able to start the series off with Amanda Maksymiw, and now we’ve managed to get some time with Duncan Brown, co-author of “Influencer Marketing: Who Really Influences Your Customers?” and Influencer50’s Managing Director for Europe.  IMR: Thanks […]

Duncan Brown: Why Don’t Companies Already Know Their Influencers? (Video)

Influencer50 Principal and MD Europe Duncan Brown explains why companies aren’t already aware of many of their influencers.

Duncan Brown: What is Influencer Marketing? (Video)

Duncan Brown, Europe Managing Director at Influencer50, explains the core concept of influencer marketing.