Phil Davis: Influencer Identification Isn’t Just for Tools

Influencer identification is a detailed process and one that shouldn’t be rushed if you’re expecting good results. There’s much more to it than simply finding an online tool that promises everything (I’ll get to that later), plugging in some keywords and exporting the list. While those are steps in the process, what is often overlooked […]

Chuck Kent: Why Citizen Kane Would Never Make It As A Citizen Influencer

Citizen +K: The Rise of Social Influence A review of ROI: Return on Influence, by Mark W. Schaefer Orson Welles’ classic movie Citizen Kane tells of a once neglected and discarded child who grows to great influence as a king of content, but who fails to find lasting happiness.  Reading Mark Schaefer’s description of Citizen Influencers in his book ROI: Return […]

Influencer Marketing Quotes of the Week

“Sure someone could have a few thousand followers and blog subscribers, but what does that really mean? What is the makeup of the audience?  What do they care about?… To beat this misconception, do your research to ensure your pitches target the right influencers with the right audience.” – Amanda Maksymiw (@amandamaks), Top 5 Influencer Marketing Misconceptions […]

Mark Schaefer: Klout scores feed a social media sickness

Klout scores feed a social media sickness A couple of weeks ago, I was the keynote speaker before a jammed conference room of 300 people and here is how I was introduced: “I’d like you to welcome our special guest Mark Schaefer, who has over 40,000 followers on Twitter and a Klout score of 71!” […]

Influencer Marketing Quotes of the Week

Thanks to the influencer marketing community for a great week of content! Here are some of the highlights. (Click author’s picture for Twitter page.) “I think there is little point in reaching out to key influencers until you have done two things: the first is work out what the Social Graph of your community is i.e. what is […]

Bill Lee: The Things Customers Can Do Better Than You

The Things Customers Can Do Better Than You Many firms assume that customers can do just one thing of real significance: buy their products and services. It’s time to seriously challenge that assumption, as many companies are doing by looking to customers to fuel their growth engines. Facebook, for example, has close to 1 billion […]