Rohn Jay Miller: Dachis Group: The Challenge of Measuring Social Influence With Big (Big) Data

Dachis Group: The Challenge of Measuring Social Influence With Big (Big) Data Online social influence is one of those phenomena that are hard to define, but we “know it when we see it.” And social influence is even much harder to track than it is to define. Businesses are becoming increasingly social in their marketing, […]

Don Bulmer: New Perspectives and Research on The Social Mind

Numerous research studies have shown that people don’t want to be marketed to in social media. However, in business, many brands seek to build robust fan bases in both large and specialized on-line communities to support marketing, sales, advocacy and influence efforts. Some companies use gimmicks and creative offers to attract “fans” – which is more […]

New White Paper from Influencer50: Are Your Customers Influenced Online, Offline or Both?

Our new white paper, ‘Are Your Customers Influenced Online, Offline or Both?’ is now available! To download it, go to White Papers on our LibraryPass page, select any of the listed papers, enter your info, then return to White Papers and download as many as you like. Here’s an excerpt: “In two previous White Papers we’ve […]