J-P De Clerck: Social Influence and Scores: Asking the Right Questions

Social Influence and Scores: Asking the Right Questions   Social – or digital – influence is probably one of the most debated topics in social media today. Unfortunately, it is frequently a debate about scores. Whether we like it or not, companies such as Klout and PeerIndex grant us a score that claims to be […]

Influencer Marketing Quotes of the Week

“The problem is, decision-making is really complex, and it’s difficult to pick out when and where influence happens. One thing’s for sure – it happens multiple times over multiple occasions. So you have to find all of the people that influence over the decision lifecycle. That’s one of the things that makes B2B influence different […]

Brian Solis: The Pillars of Influence and How to Activate Cause and Effect

The Pillars of Influence and How to Activate Cause and Effect Digital Influence is one of the hottest trends in social media and it is also one of the least understood.  Klout, PeerIndex, Kred among many others are investing millions of dollars to understand how our social media activity translates into influence. The market for influence is only heating […]

Influencer Marketing Quotes of the Week

Thanks to the influencer marketing community for putting out so much great content for us to quote from this last week! Here we go… (Click picture for author’s Twitter page.) “My hunch is that as the price point goes up, you’ll listen increasingly less to your tight-knit group and more to stranger-experts, people whom you don’t know personally […]

Influencer Marketing Quotes of the Week

This is the first installment of what will be a weekly selection of the best quotes about influence & influencer marketing from the previous week. (Click picture for author bio/homepage.) “There’s a massive difference between influencers and celebrities. … Celebrities can give you a spike of awareness (journalists the same). But they’re not interested once it’s […]

Brian Solis: When ROI Represents the Realization of Influence

Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an easy decision. As usual however, […]