Social Influence and Scores: Asking the Right Questions Social – or digital – influence is probably one of the most debated topics in social media today. Unfortunately, it is frequently a debate about scores. Whether we like it or not, companies such as Klout and PeerIndex grant us a score that claims to be […]
Brian Solis: The Pillars of Influence and How to Activate Cause and Effect
The Pillars of Influence and How to Activate Cause and Effect Digital Influence is one of the hottest trends in social media and it is also one of the least understood. Klout, PeerIndex, Kred among many others are investing millions of dollars to understand how our social media activity translates into influence. The market for influence is only heating […]
Influencer Marketing Quotes of the Week
Thanks to the influencer marketing community for putting out so much great content for us to quote from this last week! Here we go… (Click picture for author’s Twitter page.) “My hunch is that as the price point goes up, you’ll listen increasingly less to your tight-knit group and more to stranger-experts, people whom you don’t know personally […]
Influencer Marketing Quotes of the Week
This is the first installment of what will be a weekly selection of the best quotes about influence & influencer marketing from the previous week. (Click picture for author bio/homepage.) “There’s a massive difference between influencers and celebrities. … Celebrities can give you a spike of awareness (journalists the same). But they’re not interested once it’s […]
Brian Solis: When ROI Represents the Realization of Influence
Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an easy decision. As usual however, […]