Influencer Marketing Quotes of the Week

“Not to be considered billboards, influencers are beacons of trust, authenticity and knowledge in an ocean of social noise. To work with them requires engagement and creativity from you. Once you find your influencers, you will need a plan to engage them.” – Evy Wilkins (@mainwilk), Influencer Discovery: The Secret Sauce “It is far too […]

Influencer Marketing Quotes of the Week

“Real influencers do not sway our decisions because of how high they score on a digital scale. They do because they make their stories relevant to us. Real influencers know that their success lies in the way they deliver their promises.” – Cendrine Marrouat (@cendrinemedia), The online influence trap… “We, the industry that makes a living […]

Scott Marticke: Influencing the Influencers

Influencing the Influencers When we talk about identifying influencers on social media, there is a tendency to look at the big picture: ranking by celebrity or industry status, by traffic, by number of followers, by number of comments, etc.  There are, however, several nuanced areas that need to be considered. Some of these may seem […]

Claire Dunford: Influencer Engagement is All About People

Influencer Engagement is All About People When we’re devising strategies for our clients at BOTTLE we often talk about ‘influencers’ and ‘thought leaders’. The power of social media comes from the power of people talking to each other and the influence of those relationships. Understanding the role that influencers have is key. Influence isn’t something […]

Carolee Sherwood: Tortoise vs. Hare: An Influencer Marketing Case Study

Tortoise vs. Hare: An Influencer Marketing Case Study   You know the story. There’s a score to settle between the tortoise and the hare. The hare is haphazard and in a big hurry. The tortoise is methodical and willing to pace himself. If influencer marketing were a race, my money would be on the tortoise. Of course, […]

Influencer Marketing Quotes of the Week

“Understanding what influencer’s want, whether that be affiliation with a known brand, the opportunity for traffic and exposure, or great content – and aligning it with the interests of a brand: affiliation with a credible third party, access to an influencer’s audience and great content, allows for brand-Influencer Co-Creation. It is a necessary and positive […]

Influencer Marketing Quotes of the Week

“There are a lot of noisemakers out there, especially when it comes to social media. Focus and figure out who’s meaningful to your business. Who [do] your customers listen to? Have conversations with your sales team and others on the front line and then determine who matters and who doesn’t.” – Sheila Lahar, The Rise […]

Sven Litke: Key benefits of influencer marketing – it’s not (only) about numbers

Key benefits of influencer marketing – it’s not (only) about numbers What is differentiating influencer marketing from the more conventional forms of marketing? Of course there are some things that influencer marketing has in common with traditional push marketing: It will help your company establish brand awareness and drive sales by generating contact points for your […]

Ian Greenleigh: Five ways to change your “relationship status” with influencers

Five ways to change your “relationship status” with influencers The topic of influencers usually focuses on tools more than strategies. Klout, for instance, is not a strategy, it’s a tool that tends to dominate any discussion of influencer discovery and outreach. In this post, let’s talk about strategies that work. Relationships are at the heart […]

Influencer Marketing Quotes of the Week

“Before social even existed, marketers and PR pros were building long-term relationships with influencers based on the exchange of different forms of value. There are a few types of value that influencers tend to be interested in besides free stuff. Offering exclusivity in the form of advance review of research, data, and quotes can work well. Access, […]