“Not to be considered billboards, influencers are beacons of trust, authenticity and knowledge in an ocean of social noise. To work with them requires engagement and creativity from you. Once you find your influencers, you will need a plan to engage them.” – Evy Wilkins (@mainwilk), Influencer Discovery: The Secret Sauce “It is far too […]
Influencer Marketing Quotes of the Week
“Real influencers do not sway our decisions because of how high they score on a digital scale. They do because they make their stories relevant to us. Real influencers know that their success lies in the way they deliver their promises.” – Cendrine Marrouat (@cendrinemedia), The online influence trap… “We, the industry that makes a living […]
Sven Litke: Key benefits of influencer marketing – it’s not (only) about numbers
Key benefits of influencer marketing – it’s not (only) about numbers What is differentiating influencer marketing from the more conventional forms of marketing? Of course there are some things that influencer marketing has in common with traditional push marketing: It will help your company establish brand awareness and drive sales by generating contact points for your […]
Ian Greenleigh: Five ways to change your “relationship status” with influencers
Five ways to change your “relationship status” with influencers The topic of influencers usually focuses on tools more than strategies. Klout, for instance, is not a strategy, it’s a tool that tends to dominate any discussion of influencer discovery and outreach. In this post, let’s talk about strategies that work. Relationships are at the heart […]